Klubb Visuals delved into the filter niche at the start of 2019, with an intent to make captivating virtual experiences that have an impact on the consumer.
We see filters as a way for companies and businesses to express themselves through an array of aesthetic and functional purposes.
Such filters do not only solidify a current fan-base of consumers but also introduce new customers as the user is prompted to share themselves with the filter on.
Klubb Visuals had the privilege to conceptualize a filter for LA-based premium sunglass corporation LULA PACE. Our objective was to create a filter that replicated their LUX range in a virtual try-on session, natively through Instagram. The user could tap between three variants of the collection, and see which alternative they prefer.
The filter provided a functional use, as the user could see how they look with the premium sunglasses, and see which color suits them. If the user is satisfied with the fitting and variant, they can then purchase the legitimate sunglass of the LULA PACE website.
The filter lets the product speak for itself, it complements the commodity while giving it a point of difference to its competitors. Furthermore, the filter also provides an aesthetic benefit. as if the user feels beautiful in the filter, they are inclined to share it on social media. This provides LULA PACE with an organic and natural exposure, which correlates with their tasteful advertising.
In total, the filters have reached 75k people, 2.3k captures and 250 shares. In saying this, there was no promotion aside from re-posting users that wore the filter.
Image courtesy of LULA PACE
Can I commission a filter?
Of course, Just shoot me an email :)
When did you start filter-making?
Early 2019, and then in August of that year I released my first filter.
How do I use your filters?
Most of my filters are accessible via my personal Instagram (@lucasklubbi), for anyone to use. Filters I create for brands are on their social pages.
Can you make filters for Instagram, Snapchat and Facebook?
Any further questions?
Contact me here (email@example.com).
FILTERS FOR COMMERCIAL USE
Many brands such as Disney, Adidas, Gucci, and Off White have tapped into the filter industry, releasing filters which have garnered press.
Virgil Abloh's Off-White released a filter which applied 3d sunglasses on the user, promoting their new range. When a user takes a photo with the filter, they are prompted to share it on their Instagram Story.
Additionally, when a follower sees such story, the filter and creator are linked at the top left corner. This forms brand recognition, therefore bringing awareness to the identity in question.
The “glossss” filter was the first filter I ever released and it holds a special place in my heart.
The filter contains a shiny overlay, complemented by jewelry-like hearts that border the user’s face. Additionally, smoothing and face slimming effects were added.
My goal in mind for the “glossss” filter was to create an aesthetically pleasing experience. I wanted my followers to have confidence in their self-image and self-esteem.
The slimming and smoothing effects made the user generally happier and therefore, the user spent more time capturing moments with my filter.
The “vanity” filter is the second filter I released, I wanted to create a unique and conceptual look.
The filter consists of a shiny nose overlay, rouge cheeks, tattoos, eye glowing, face distorting, slimming and a toggled on/off fire overlay.
With the “vanity” filter, my intention was to create an alternative and alien-like image.
This filter doesn’t necessarily make the user look ‘pretty’, but it fulfills a questionable aesthetic that most people may not have liked until they tried the filter. This filter experiments with themes of alternative beauty.
The “Karambit” filter is based on my personal and ideal aesthetic. I wanted to play with themes of uncomfortableness, but add an overlay of beauty which overcomes the initial despise.
The facial morphing for both filters was inspired by the facial expressions and looks of Gigi Hadid.
With the “Venus” filter, my idea was to create a fairly simple product, that had a high fashion runway feel.
I decided to release both of these filters together, as they have similar aesthetics and I would be more inclined to do a create hype with promo material.
"KARAMBIT" + "VENUS" FILTER